The whole Elan W Studio team stands behind the LightSkiing concept. This energetic team consists of ski industry professionals, who have dedicated their whole lives to skiing - ambassadors, World Cup racers, ski bums and enthusiasts.
W Studio team works towards the progression of women's skiing. The energetic team consists of world cup medalist Urška Hrovat, rising star Ana Jelušič, well experienced Georgie Bremner, and Freestyle star Miriam Jaeger. Under the leadership of product manager Melanja Šober, Elan's W Studio brings together a new LightSkiing approach with finelly chosen technologies and design that stands out. With products that W Studio develops, skiing becomes what its essens stands for – effortless, lightweight and fun.
As one of the most promising and talented skiers in her generation, Urška won several World Cup and World Championship medals. Always ambitious and resourceful, today Urška is a valuable asset for the Team, working towards the progression of women's skiing.
Skiing has taken her to many winter resort nations around the globe so home has often been wherever she unpacks her ski bag! Whether skiing the North Face of Mt Blanc, in synchronized skiing competitions with the Divas or exploring Panda Peak with her 3 year old, skiing equals living the dream for Georgie.
Ana received a warm welcome to the W Studio team and we suspect her looks was not completely unrelated to it. Nevertheless this talented Croatian alpine skier has become a part of W Studio team and has been involved in product development from the sketches all the way to the design of the skis.
Born in Switzerland, and X Games athlete and world tour rider dedicated all of her life to skiing. As she says, skiing has become one of the most important things in her life. “I love it and it makes me feel great. I am living my dream and loving it!” She is also a great asset to the W Studio team contributing to Freeride and Freestyle collection.
Melanja is a product manager and creative leader of W Studio, putting together the women skis in a beautiful collection. Former telemark youth world champion is one of the youngest ski product managers in the industry and as passionate skier lives her dream while making new skis.